Online marketing
Building an online presence extends far beyond simply launching your new website. With so much competition out there, success rests upon being able to attract the right kind of visitors (i.e. potential to be loyal brand advocates) and engaging them in a continuous conversation with your site. This is where our experience in online marketing strategy and implementation will help keep you ahead of your competitors.
Doing our homework
Behind every great marketing strategy is some serious planning. We conduct a full competitor, customer and company analysis before implementing any online marketing programmes to ensure that the correct tactics are selected for your business. We also analyse any web usage statistics that you may have and implement click tracking technology to get a feel for what users are doing on your site.
Search engine marketing (SEM)
Our inhouse SEM team provide search engine optimisation (SEO) and pay per click (PPC) services. SEO encompasses the writing of keyphrase dense copy, META data optimisation, online PR and reputation building. This work is further assisted by our CMS, OTHERobjects, which creates sites that are optimised for keyphrase visibility (including page titles, images, links, content and URLs).
Pay per click (PPC) advertising
Our Google AdWords Accredited PPC specialists create targeted campaigns: generating relevant keywords, examining competitor activity, removing negative phrases, writing targeted ad copy and monitoring results to ensure maximum ROI. Our PPC team monitor your account everyday: adjusting keyword bids to achieve the right balance between CPC and CTR; optimising landing pages to improve conversion; removing under-performing keywords/adverts and providing regular reports.
Email marketing
Email communication is central to retaining customers, increasing customer value to an organisation in terms of sales and advocacy. Email is a hugely popular medium as it’s low cost, highly accountable, quick to execute and easy to personalise. For these same reasons email is often misused, with poorly devised campaigns being sent too often, without offering any real value to the customer. All our email campaigns are permission based, sent via OTHERobjects and fully trackable, helping to hone further campaigns.
Social media marketing
The essence of social media marketing is to achieve branding and marketing communication goals through participation in various social media networks. We are experienced in building applications for social networks; the creation of linkable rich media content (video and audio) and the bookmarking of articles in social media sites like Digg, Stumble Upon, Del.icio.us, Reddit and Facebook.
Meaningful metrics
Marketing is meaningless without metrics and KPIs. Successful promotion of your site and retention of existing customers revolves around making iterative improvements to campaigns: honing and tweaking to achieve optimum results. We use a selection of tools to measure the success of digital marketing campaigns, helping to maximise your ROI for a range of goals (be they brand awareness or sales led).
To discuss your forthcoming digital marketing campaigns, phone us on 020 7089 5959 or email marketing@othermedia.com