Ecommerce

When it comes to ecommerce, customers develop loyalties to specific websites based on their own shopping experiences. From readily searchable products to a smooth checkout and speedy fulfillment, these factors will all affect whether customers return to your site. With online customers generally being more impatient, you don’t have long to make a good first impression. So how do you hit all the right notes? By using OTHERcommerce, part of our CMS OTHERobjects, and some other important tactics, which we've explored below.

Customer acquisition and retention

The key to customer acquisition is visibility in search engines, thus our ecommerce stores are built to be easily indexed by Google and other major search engines. When it comes to customer retention, our CMS OTHERobjects integrates email marketing and eCRM elements; supports customer forums/reviews/surveys; facilitates customer account creation and recognises returning customers to speed up checkout.

Make things easy to find

An intuitive, needs-based navigation coupled with our useful faceted search functionality will help potential and returning customers find the products and services they need quickly and easily. We also seamlessly integrate cross and up-selling suggestions to increase average order value and your return on investment (ROI).

Don’t make people wait

There’s nothing more annoying than a site that takes ages to load, in fact most shoppers give up and leave. We ensure that our ecommerce sites are fast to load by using well designed cascading style sheets (CSS) and appropriately sized files. We can also scale up your hosting provision for times of predicted high traffic, for example the first day of a sale.

Reassure customers

Many people are still cautious of buying online, especially when the media regularly carries stories of internet fraud. Thus your site design and content has to reassure visitors that you are a reputable, trustworthy company. We can write, or advise you on, customer reassurance copy: done right it will help improve conversion rates and ROI.

Streamline checkout

We’ve spent a lot of time researching and conducting usability testing on our checkout processes to ensure that they are logical, user-friendly and grounded in common sense. Simplicity is the watchword of our new express one page checkout that doesn't require registration prior to purchase (often a big turn off for customers). This new style of checkout has tripled the sales of one of our clients.

Security and confidence

With OTHERcommerce you can be confident of a reliable system which responds to high traffic needs and is fully accessible. Checkout is secure and you can track orders online. OTHERcommerce is simple to use and can be integrated into back end systems, including fulfilment partners thus reducing costs and maximising profits.

Use intelligence to evolve

For an ecommerce business, metrics and KPIs are vital in gauging the success of your online store. We combine Google Analytics, customer data captured via surveys and top line sales information from OTHERobjects to give you a rounded view of your customers and their behaviour. This intelligence can then be fed into CRM systems and used to iteratively improve the performance of your site and digital campaigns.

To discuss your ecommerce needs in more detail, simply email George Crabb or phone him on 020 7089 5959.