OTHERcommerce
Converting customers: building businesses
OTHERcommerce is a major component of our content management system, OTHERobjects. Developed over a six year period, OTHERcommerce includes a streamlined and secure checkout, secure credit card payment, online store management, meaningful intelligence reporting, promotions and eCRM. Additional bespoke elements can be built to cater for your specific business needs.
OTHERcommerce overview
Customer acquisition
The key to customer acquisition is visibility in search engines, thus our e-commerce stores are built to be easily indexed by Google and the other major search engines. Once on-site, a fast-loading, attractively designed and reassuring experience is needed, with swift product location (via search and category browsing) and a clearly signposted, smooth checkout process.
Customer retention
Retaining loyal customers is more economical than continually acquiring new ones. To aid retention, OTHERcommerce integrates email marketing and eCRM elements; supports customer forums/reviews and allows for the creation of your own surveys to gather ‘golden personalisation data’. The system also facilitates customer account creation and recognises returning customers to speed up their checkout.
Customer insight
Dynamic logging creates more detailed visitor and behavioural tracking than standard log files. OTHERobjects users can identify which online marketing campaigns and search engines have brought in the most traffic and generated the most revenue. You can see how people found your store, what they did on site and how many converted allowing you to continually improve the process and increase conversion rates.
Confidence
With OTHERcommerce you can be confident of a reliable system which responds to high traffic needs and is fully accessible. Checkout is secure and you can track orders online. OTHERcommerce is simple to use and can be integrated into back end systems, including fulfilment partners, thus reducing costs and maximising profits.
Benefits
An exceptional online shopping experience, without any glitches or uncertainty, really sticks in the mind. When a customer finds a website like this they will return time and time again. OTHERcommerce can make your online store into a memorable experience as its benefits include:-
- Design flexibility: a professional-looking website will improve your credibility
- Higher customer conversion rates
- Increased visitor numbers due to powerful search engine strategies
- Retention of customers via timely, relevant email communications which fulfill specific needs and offer loyal customers incentives/rewards
- Security as standard and fraud protection
- Complete integration with your backend systems: including fulfillment houses and accounting packages. Plus stock tracking via the store management functionality; saving you time and money
- Pages that are fast to load with customer reassurance and decision support elements throughout the shopping process; from the product pages to completion
- Less time spent promoting and merchandising your products
- Meaningful reporting which gives you real customer insight; helping you to hone your shopping process and maximise income and conversion
The next step
To discuss your e-commerce needs and to discover more about OTHERcommerce simply contact the OTHER media’s Managing Director, George Crabb, on 020 7089 5959 or email george@othermedia.com. We would also be happy to arrange an OTHERcommerce and OTHERobjects demonstration for you.