Which? Essential Reports store delivered in eight weeks
Written 29.09.08 by: Sally Smith
the OTHER media have delivered a new and enhanced ecommerce platform within eight weeks, to allow consumers to purchase individual Which? Essential Reports as an alternative to subscribing and to coincide with the launch of their new Which? Compare service.
the OTHER media won the Which? project in July: we were tasked with providing a secure and robust ecommerce platform, enabling Which? to expand its online offering. Our primary role in the project was to provide Which? with extensible ecommerce and flexible content management: sharing our technical expertise in all areas of the build to define and create a sales platform for the purchase of Which? Essential Reports
To deliver the site quickly and efficiently, we worked closely with the Which? project team and their design consultants, Wilson Fletcher. Rapid application development was facilitated via prototyping, which introduced time-saving features into the Which? OTHERobjects CMS platform. These applications include the ability to download PDFs and associated SKUs, so that an item can be tracked on purchase.
Applications also create the jacket cover images for each expert report and allow Which? to select the report pages to display as sample content. Cross-selling of recommended reports is enabled via OTHERobjects to increase average order value, while report download links are unique to the purchase, not the individual, to deliver security.
Marina Cheal, Which? New Product Development Consultant, found the whole build process refreshing; "I enjoyed working with the OTHER media’s Matt Jeoffroy and Martin Goode. They were proactive and intelligent; combining detailed technical knowledge with real commercial acumen. The project was delivered to a very high standard in a fast and efficient manner, while the teamwork between agencies was excellent. We are looking forward to the next phase of the project and a long, productive relationship with the OTHER media."
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Notes to editors:
- Which? is the leading independent consumer champion in the UK, providing impartial, expert information on thousands of products and services to help make individuals as powerful as the organisations they have to deal with in their daily lives. To find out more about Which? visit www.which.co.uk. Visit the new Which? Essential Reports Store
- With 14 years of digital experience, the OTHER media brings together innovative design, technology and people. We’re committed to driving the online success of our clients.
- If you would like to discuss a redesign please phone George Crabb on 020 7089 5959 or email george@othermedia.com