the OTHER media launches new Ecover and WaterAid site
Written 22.06.08 by: Sally Smith
Ecover, the leading manufacturer of ecological detergents and cleaning products, has been working closely with the OTHER media over the past few months to design and build an exciting new website which supports Ecover’s new partnership with international charity, WaterAid.
The site seeks to raise awareness about the issues of water sustainability and promote Ecover’s three-year partnership with WaterAid.In partnership, Ecover and WaterAid will address the vital need for safe water and sanitation: both at project-level in Ethiopia and on the wider plain of public awareness.
The new website forms part of a wider integrated marketing strategy supporting the launch of Ecover’s partnership with WaterAid. The partnership will be promoted on 1.5 million Ecover packs in July/August 2008. Each promotional pack will drive visitors to the website to discover more about Ecover/WaterAid projects in Ethiopia; register for a free water care pack and donate to WaterAid.
The website also brings to life events and stories from Ecover-funded projects with blogs, video diaries and photos. By personalising the experience, visitors will form an emotional bond with the site and projects; encouraging repeat visits, donations and a lasting affinity with WaterAid and Ecover.
The new site design is recognisably Ecover (complementing the company’s existing websites and offline corporate identity) but also unique in its own way, with stylistic touches and more freedom for expression. The website is dual branded, conveying elements of the brand personalities of Ecover and WaterAid.
We are delighted to be working with Ecover and WaterAid on this important website, which will raise awareness about water sustainability and help raise funds to alleviate poverty by enabling the world’s poorest people to gain access to safe water, sanitation and hygiene education.
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For media enquiries please contact Sally Smith at the OTHER media. Tel: 020 7089 5959 or email sally.smith@othermedia.com
Notes to editors:
- Ecover operates from its world famous ecological factories in Belgium and France and is globally respected as an organisation, which is forging the way for ethical companies of the future. The company's guidelines for environmental criteria, the selection of ingredients and manufacturing processes are far stricter that those required by EU legislation. Ecover sets the standards for others to follow and has been recognised by the United Nations Environment programme (UNEP) for their outstanding practical achievements for the protection and improvement of our environment. The product range is not only kinder to the environment, but also kinder to the skin as Ecover products are based on natural plant and mineral ingredients. For more information on Ecover see www.ecover.com
- 1.1 billion people or roughly one sixth of the world's population do not have access to safe water, and 2.6 billion people or two fifths of the world's population do not have access to adequate sanitation. While 1.8 million children die every year as a result of diseases caused by unclean water and poor sanitation. This amounts to around 5000 deaths a day (WHO). WaterAid projects providing safe water, sanitation and hygiene education cost just £15 per head. For more information on Wateraid www.wateraid.org
- With 14 years of digital experience, the OTHER media brings together innovative design, technology and people. We’re committed to driving the online success of our clients. If you would like to discuss a redesign please phone us on 020 7089 5959 or email george.crabb@othermedia.com