Animal adoptions star of new ZSL website
Written 03.12.08 by: Sally Smith
the OTHER media is pleased to reveal its bright and modern new look website for the Zoological Society of London (ZSL). Our redesign is based upon an extensive usability and information architecture analysis which sought to create a more intuitive content hierarchy and streamlined user journeys. The site features a mix of innovative new features and functionality, including AJAX animal information sliders, single page checkout and most excitingly the ability to fulfil instant animal adoptions online.
Online animal adoption is the first totally web-fulfilled fundraising package on the ZSL website and is already proving popular with the public. The new functionality allows visitors to adopt animals at ZSL London Zoo or ZSL Whipsnade Zoo. In return for their donation, adopters receive an electronic certificate, an e-ticket for the zoo, access to premium personalised content about their animal, regular newsletters and digital (or offline) copies of Wildabout magazine.
We also designed animal adoptions to facilitate the simple purchase of adoptions as gifts, with the buyer able to select the date they want the gift sent to a friend or family member’s inbox. As animal adoptions can be purchased and fulfilled instantly, last-minute Christmas presents can actually be bought on Christmas Day in just a few clicks.
Dan Sprawlson, ZSL’s Website Editor, is extremely pleased with the success of animal adoptions. "We’ve had a great response to the introduction of online animal adoptions. The interactive and immediate nature of the web has made adopting an animal at London Zoo or Whipsnade Zoo a tangible experience for animal lovers; with regular premium content updates and videos keeping supporters up-to-date with their adopted animal’s progress."
Alex Barnett from the OTHER media added "We worked closely with the ZSL team during this redesign, using a shared project management workspace to ensure that the charity’s objectives were met and regular communication enabled. The site and animal adoptions, in particular, seem to have captured the public’s imagination with a surge in the number of people adopting animals since launch on 11 November. This uplift in donations can only be good news for the animals and habitats that ZSL seeks to conserve."
Visit www.zsl.org to see the new design live on site. ZSL has been a client of the OTHER media since 1999 this is their fourth redesign with us.
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For media enquiries please contact Sally Smith at the OTHER media. Tel: 020 7089 5959 or email sally.smith@othermedia.com
Notes to editors
- With 14 years of digital experience, the OTHER media brings together innovative design, technology and people. We’re committed to driving the online success of our clients.
- The Zoological Society of London (ZSL) is a charity devoted to the worldwide conservation of animals and their habitats.
- If you would like to discuss a redesign, please phone George Crabb, the OTHER media’s Managing Director on 020 7089 5959 or email george.crabb@othermedia.com