Action for Blind People refresh online look
Written 14.07.08 by: Sally Smith
We are pleased to announce the launch of leading UK charity, Action for Blind People’s redesigned and refreshed website. The new site expands on the sound foundations established by our first, fully accessible website for the charity, built in 2006.
The web and digital play an important part in Action’s communication and fundraising strategies for 2008; providing a cost effective, far reaching and fully accountable means of conversing with new and existing supporters.
One of the primary drivers of the website redesign was to provide Action for Blind People with greater flexibility in the way that they could present content, and engage with supporters. We designed the new site specifically to create a more dynamic, interactive user experience; enabling Action to build closer relationships with their supporters and service users.
To achieve increased flexibility we designed new user journeys, scenarios and templates; introduced interactive functionality, such as blogs, and made modifications to OTHERobjects CMS to assist Action in the site’s day-to-day running. The result has been more diversity in templates, more dynamism and a cleaner, fresher look without compromising levels of accessibility.
Fundraising elements have also been given greater prominence on the redesigned site to help increase one-off and monthly donations. We’ve done this by accompanying success stories with clearer calls to action/donate and by positioning ‘reasons to donate’ snippets across the site to encourage more visitors to convert into supporters.
Yvonne Struthers, Action for Blind People’s Website Editor commented “Our new site is all about building relationships by creating a more dynamic customer experience for our service users and supporters. The site is a flexible tool, allowing us to carry out integrated fundraising and awareness campaigning, while implementing a more complete approach to customer relationship management.”
Visit www.actionforblindpeople.org.uk to see the new face of Action for Blind People and to make a donation to support the charity’s vital work.
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For media enquiries please contact Sally Smith at the OTHER media. Tel: 020 7089 5959 or email sally.smith@othermedia.com
Notes to editors:
- Action for Blind People is an expert national organisation, ensuring that blind and partially sighted people get practical support in all aspects of their lives. Contact Action for Blind People’s National Freephone Helpline on 0800 915 4666 or visit www.actionforblindpeople.org.uk
- With 14 years of digital experience, the OTHER media brings together innovative design, technology and people. We’re committed to driving the online success of our clients.
- If you would like to discuss your own redesign please phone us on 020 7089 5959 or email george.crabb@othermedia.com