Tom Smith's new gift site prevents money burning a hole

By: Jonathan Briggs

November 28, 2006

Our usability consultant Tom Smith has launched a site of his own called http://www.burningahole.co.uk which takes a refreshingly new look at gift selection by arranging products entirely by price.

He has spidered the web for sites which offer an affiliate relationship and offers hundreds of thousands of their products on which he will earn a small percentage if they are bought.

I interviewed him in an Ecommerce Insights Podcast for my lecture series at Kingston University.