Industry Comment
Google Grants for charities
March 19, 2008
Google has launched a new charitable initiative, Google Grants. The scheme rewards eligible charities with free Adwords advertising costs. We've written a quick overview explaining the basics of eligibility...
the OTHER media launches new marketing blog
March 17, 2008
the OTHER media marketing team has launched a new blog. The blog explores important trends in online and integrated marketing; websites doing great things online and some of our own marketing successes...
Globes for Christmas Campaign
December 3, 2007
As Christmas approaches and thoughts turn to Christmas presents, the OTHER media embarks upon a Globes Marketing Campaign for Stanfords Books and Maps. Stanfords stock a diverse range of globes: from...
Public sector conference emphasises the importance of mashups and user generated content.
October 2, 2007
Jonathan Briggs of the OTHER media was one of the keynote speakers at Public Sector Online held on Friday 27th September at Inmarsat. Nearly 200 delegates from across local government and government...
Search Marketing's Holy Grail
March 22, 2007
MediaPost Publications today reports that Google’s Pay-Per-Action (PPA) search model has come a step closer with the release of it’s PPA beta version for a limited number of US advertisers. PPA, long...
Tom Smith's new gift site prevents money burning a hole
November 28, 2006
Our usability consultant Tom Smith has launched a site of his own called which takes a refreshingly new look at gift selection by arranging products entirely by price. He has spidered the web for sites...
Google rewards landing page strategy with lower advertising prices and better organic search positions
October 1, 2006
Search Engine Watch in Search Arbitrage: Good or Evil? discusses how some unscrupulous companies are buying PPC ads that instead of linking to useful content simply lead to further ads. They are attempting...
Google considers pay-per-action (PPA) advertising model?
September 27, 2006
Site Pro News discusses in The Death of Google Adsense And Other Myths how Google may be changing the way it encourages content publishers to offer advertising space to advertisers. Currently when we...
Insights into search through AOL/Google database
September 1, 2006
It has been big news over the last few days in the technology papers. The Guardian reported that Analysis of online search habits reveals that the first result - often a Wikipedia page - is by far the...
Making your site worth visiting is more important than keyword ranking
April 26, 2006
SiteProNews had an interesting article today, User Behaviour and Google Site Profiles that hints at the next developments in search engines and the steps site owners need to take to keep their sites...