Search engine optimisation
Written 23.05.06
the OTHER media are experts at search engine optimisation (SEO) based on years of continuing research. We use an ethical approach to optimizing your web pages ensuring that you don't ultimately get blocked by Google.
We understand that SEO is useless unless your site has a good online reputation. We will help devise strategies for listing your sites in appropriate directories, link your offline promotion to your online and help you find remarkable things to do to get yourself noticed.
After analysing your positioning in the search engine we use user-centred methods and log file analysis to determine a clear keyword strategy so that SEO happens naturally.
Building sites to be search engine ready
Where we build your site, we integrate the SEO steps into the normal process of designing and building your site, making sure that your URLs, your navigation and link text all match the terms in your keyword strategy. This approach automatically makes your site search engine ready and if you use our OTHERobjects CMS to run your site then the inbuilt Intelligence screens make it easy to monitor your customers and the search engines with simple reports.
How we help you improve you search engine position
If you want to learn to do things yourself then we can conduct an analysis, make recommendations and then let you get on with the regular updates coming back when you need further help or guidance. If you prefer us to do the work then we can do that too. After the initial consultation we would charge a monthly fee to help you move up the listings.
The proof of the pudding
We have helped many companies improve their search engine positions and also optimise our own site for a wide range of terms. Indeed, most of our own business walks in through the door from search engines. Come and talk to us and let us show you what we can do.
Consider pay per click advertising with Google and Yahoo!
Search engine optimisation is only one way of improving the effectiveness of your site. We can help you plan PPC advertising campaigns too and we have proven experience in maximising your return on investment.