the OTHER media launches new marketing blog
17.03.08
the OTHER media marketing team has launched a new blog. The blog explores important trends in online and integrated marketing; websites doing great things online and some of our own marketing successes...
Mashups and user generated content in the public sector
02.10.07
Jonathan Briggs of the OTHER media was one of the keynote speakers at Public Sector Online held on Friday 27th September at Inmarsat. Nearly 200 delegates from across local government and government...
Search Marketing's Holy Grail
22.03.07
MediaPost Publications today reports that Google’s Pay-Per-Action (PPA) search model has come a step closer with the release of it’s PPA beta version for a limited number of US advertisers.
Search Engine Watch in Search Arbitrage: Good or Evil? discusses how some unscrupulous companies are buying PPC ads that instead of linking to useful content simply lead to further ads.
Google considers pay-per-action (PPA) advertising model?
27.09.06
Site Pro News discusses in The Death of Google Adsense And Other Myths how Google may be changing the way it encourages content publishers to offer advertising space to advertisers.
Insights into search through AOL/Google database
01.09.06
It has been big news over the last few days in the technology papers. The Guardian reported that Analysis of online search habits reveals that the first result - often a Wikipedia page - is by far the...
Making your site worth visiting is more important than keyword ranking
26.04.06
SiteProNews had an interesting article today, User Behaviour and Google Site Profiles that hints at the next developments in search engines and the steps site owners need to take to keep their sites...
UK SMEs failing to take advantage of ecommerce says Federation of Small Businesses
25.03.06
The Federation of Small Businesses has published its annual Lifting the Barriers to Growth 2006 report, detailing the state of UK small and medium sized enterprises, and it makes interesting reading...
Actinic Catalog, osCommerce or bespoke ecommerce?
21.03.06
Choosing the right tools for building a web site or an ecommerce store can be a hard choice. What are the real advantages of coming to a web design agency such as the OTHER media? There are cheaper...