Ecommerce and OTHERcommerce
Written 23.05.08 by: Sally Smith
You really take note when you discover an exceptional online shop; a website that is quick to load, with product information (reviews, comparisons, cross selling) readily available and a completely trouble-free checkout.
Online customers are often more impatient and intolerant than their offline equivalents. One glitch and they go elsewhere, however, if a customer finds an excellent online shopping experience they will keep coming back...why? Because there just aren't that many great online shops out there.
An excellent customer experience
Creating quick to load sites does not mean compromising on design quality. Concentrated effort ensuring sensible cascading style sheet (CSS) construction and the use of appropriately sized files means that our sites look professional but load quickly.
We make sure that our ecommerce websites are simple and logical to use, whilst simultaneously recognising and treating customers as individuals with their own diverse needs. We invest a lot of time in research and usability testing to ensure a smooth checkout process. Our sites are accessible on a range of devices (including PDAs and mobile phones) and comply with UK Disability Discrimination Legislation.
A tailored solution
On the operational side, finding a partner who can do all this is difficult and there are other considerations. Our ecommerce sites are reliable and respond to high traffic needs. The shops are easy to update from any computer with an internet connection using our powerful CMS, OTHERobjects.
We offer a tailored service where bespoke functionality, which meets your specific business needs, can be built to complement OTHERcommerce's core components. By using the right technology running an online shop really is more efficient than a physical store. We build ecommerce stores that communicate with your backend systems, for example fulfilment partners and accounting packages.
Actionable intelligence
Our data mining and reporting software will reveal exactly how customers found your shop and how they behaved on-site. The use of plainly presented, flexible reporting means that you can identify which promotions, special offers and other marketing tools work best. You'll learn more than ever before about your customers' buying processes and habits.
In order to exploit the full power of the Internet we've created functionality which promotes cross and upselling (i.e.‘Customers who bought this product also bought this').
We offer customer forums and information gathering tools, such as surveys, which can be designed and published by your own staff. We can also integrate email marketing/eCRM using OTHERclicks, which enables the tracking of incentive schemes and (viral) promotions. All this with one thing in mind; higher turnover and reduced costs for you.
We aim to:
- Improve the credibility of your store through improved design
- Reduce time promoting and merchandising your products
- Increase the customer conversion rate
- Boost your visitor numbers via powerful search engine strategies
- Retain more customers through integrated and relevant email marketing
- Fully integrate with your fulfilment processes to save you time and money
Our ecommerce clients include Paul Smith, Stanfords, Hornby, English Eccentrics, the Virgin Group and ZSL to name but a few.
the OTHER media writes great software, delivers innovative design and supports its customers every step of the way. We’ve been helping companies achieve excellent online results since 1996. Contact us to discuss how we can help your business.
For more ecommerce information, please visit our ecommerce section.