Can we really make a difference to your business?

Written 28.11.03 by: Jonathan Briggs

What are you looking for from a web design company? Funky animated design or a return on investment? Stretching the capacities of broadband connections or increased revenues? Talking to wired 17 year olds or allowing all your customers to talk to you?

We help companies use the web for what it is best at - fast information, streamlined commerce and two-way communication - three goals that help customers get what they want from each of our sites. We care passionately about great design but it has to be fast appropriate design, we care about making things look good but not at the expense of usability or accessibility. Our priorities are helping our clients help their customers to find what they are looking for, help them share knowledge within their organisations or set up regular effective communication channels with their industries.

We’ve had a particularly successful year in terms of meeting our objectives. Our clients are also meeting theirs!

One client has tripled its online turnover to nearly £2million, another provides the same information service after cutting it’s costs by nearly 80%, a third now offers a vastly richer product range with greatly improved revenues, a fourth concentrates on understanding their customers better through improved online intelligence and a fifth has added almost half a million new visitors through search engine optimisation alone.

We start each project by defining how we will measure success and we design ways to track these outcomes from the start; increased sales, improved revenue, customer satisfaction, new leads, lower running costs or direct customer responses. We’ve built these measures into our ecommerce, marketing and content management systems so that tracking becomes part of running the new site or Intranet.

Of course sometimes the benefits such as improved internal communications are less tangible but even then we work with the client to find ways of knowing we are on the right track.

If you are disappointed with your current online results then we can probably help. We won’t force you to start from scratch but can suggest straightforward incremental improvements that will have a direct impact on your results: simpler design, tighter technical integration, improved search engine visibility, streamlined customer service or usability, better tools or ways of monitoring and tracking how visitors use your site.

We’ll explain what we are doing, help you experiment and train your team. We’re the only London web agency to have started it’s own university level training courses in new media and with over 9 years in the business we can prove our experience and skills. Come and talk to us!

For more articles on ecommerce business and technology check out www.jonathanbriggs.com

Would you like to add a comment?