articles

20 key ideas for developing a social media strategy
13.02.10

Almost every request for proposals we get these days asks us what we do with social media channels such as Twitter and Facebook. We’ve been helping our clients use digital media for over 15 years and...

One boy and a bike spontaneously harness the power of social media for Haiti
25.01.10

One little boy called Charlie decides something has to be done to help the children in Haiti. He chooses to ride about his local park in Fulham, with the hope of raising around £500. Mum decides to...

Ojay: the OTHER media’s JavaScript library
20.08.08

Here at the OTHER media, a significant amount of our research and development time is invested in user interface and design: the public-facing part of a website where a web visitor spends their time...

Experimenting with Shopify: low cost ecommerce for the rest of us?
28.07.08

At the OTHER media we are regularly contacted by people who have decided to start an online business. We talk for a while and establish that they have dreams of making millions but a budget of a few...

How rich internet applications will affect your online business
27.06.08

Rich Internet Applications, RIA, are all the rage as clever programmers use Javascript, AJAX, Silverlight and widget technologies to blur the distinction between web “pages” and desktop applications...

Copywriting for the web: top ten tips
18.06.08

Copywriting for the web is entirely different from anything you will have done offline. Online is a fast food medium: visitors do not have the time or the inclination to read reams of text from a flickering...

How the iPhone affects UK web developers and their clients
10.06.08

At the OTHER media we are always on the lookout for trends and technologies that change the market or create new opportunities for our customers. Apple’s new iPhone is likely to be one of those transforming...

Ecommerce and OTHERcommerce
23.05.08

You really take note when you discover an exceptional online shop; a website that is quick to load, with product information (reviews, comparisons, cross selling) readily available and a completely...

Content management and OTHERobjects
23.05.08

Developed over 11 years, OTHERobjects is a mature, stable and secure online content management system. It is used by organisations such as Paul Smith, Hornby, ZSL, the Virgin Group, Delia Online and...