Link bait: creating content worth linking to
In this session, we discussed what makes great 'link bait': content that naturally generates back links from bloggers and other sites - leading to improved Google PageRank and search engine positions.
In a nutshell, link bait is content that gets people blogging, talking in forums and bookmarking to social media/networks sites like del.icio.us, Stumble Upon, Facebook and Digg.
Link bait content includes:
- An interesting interview
- A helpful new tool or piece of software
- A useful resource, e.g. a collection of the writer's favourite designs online
- An enticing event
- Something borderline controversial
- Something particularly humorous or shocking
- A beautiful illustration, design, set of photos
The list is endless, the only bounds being your imagination.
This link bait Industry Insight session was held on Tuesday 29 July. For more information please contact us.