Looking for strategic digital opportunities for Newcastle Gateshead Cultural Venues
Updated: 2 March 2010
I have been tweeting about a series of workshops I have been running for a group of arts and cultural organisations. This is part of a much bigger collaboration between 11 organisations...
Planning and costing a social media project: activity template
As part of our ongoing series of articles about how we do social media strategy projects we are today publishing a calendar template to provide clients and other digital professionals with a starting...
20 key ideas for developing a social media strategy
Almost every request for proposals we get these days asks us what we do with social media channels such as Twitter and Facebook. We’ve been helping our clients use digital media for over 15 years and...
Testing times for your ecommerce site?
While high street sales are static, ecommerce is booming. So is it time to redesign your site or are there better ways of squeezing more value out of the investment you have already made? the OTHER...
Google Grants for charities
Google has launched a new charitable initiative, Google Grants. The scheme rewards eligible charities with free Adwords advertising costs. We've written a quick overview explaining the basics of eligibility...
the OTHER media launches new marketing blog
the OTHER media marketing team has launched a new blog. The blog explores important trends in online and integrated marketing; websites doing great things online and some of our own marketing successes...
Beating the Credit Crunch Online
This month in our Industry Insight session we investigate the current state of the ecommerce and digital industries in light of the global credit crunch. We'll be discussing how you can maximise your...
Link bait: creating content worth linking to
In this session, we discussed what makes great 'link bait': content that naturally generates back links from bloggers and other sites - leading to improved Google PageRank and search engine positions.
Should you be using social networks?
This thought-provoking Industry Insight session explored the positives, and potential negatives, of using social networks to promote a business or service.