Introducing Which?

Which? is the UK’s leading independent consumer champion, providing impartial, expert information on thousands of products and services to empower individuals in their buying decisions. The Which? Essential Reports store is a new addition to the wider Which? online portfolio of consumer advice websites.

The challenge

We joined the Which? project in July 2008 and were tasked with building a secure and robust ecommerce platform that would enable Which? to expand its online offering. Our primary role was to provide Which? with extensible ecommerce and flexible content management: sharing our technical expertise in all areas of the build to define and create a sales platform for the purchase of Which? Essential Reports.

What we did

To deliver the site quickly and efficiently, we worked closely with the Which? project team and design consultants, Wilson Fletcher. Rapid application development was facilitated via prototyping, introducing time-saving features into OTHERobjects CMS. These applications create jacket image covers for the reports and allow Which? to select the report pages to display as sample content. Cross-selling of recommended reports is enabled via the CMS to increase average order value, while report download links are unique to the purchase, not the individual, to ensure security.

The results

Marina Cheal, Which? New Product Development Consultant, found the build process refreshing; “I enjoyed working with the OTHER media. They were proactive and intelligent; combining detailed technical knowledge with real commercial acumen. The project was delivered to a very high standard in a fast and efficient manner, while the teamwork between agencies was excellent.”