Virgin Money

uk.virginmoney.com/credit-card-v3/

Virgin Money provides a wide range of financial products, including car, home, life, pet and travel insurance. The company also offers traditional banking services online, such as credit cards, saving accounts, loans and mortgages.

What Virgin Money needed

To date, we have done a number of projects for Virgin Money including usability analysis to improve conversion rates for their credit card product, interface planning for Virgin Cancer Insurance and work on the Life and Car Insurance products.

the OTHER media acts primarily as a design and strategy consultancy, working with Virgin Money's own designers and in-house developers to achieve results.

What the OTHER media did

We evaluated the Virgin Money sites and provided creative solutions and designs aimed at incrementally improving conversion rates.

We looked at usability, certain psychological aspects of the design and the technology paying particular attention to the back-end systems in place that Virgin Money needed to integrate with.

We also designed various "champion challenge" experiments so that Virgin Money could test the various ideas and approaches we had collaboratively designed. This meant that they could now evolve their site, making changes that they know work best for their customers.