Surrey County Cricket Club
Surrey County Cricket Club is one of London’s premier cricket teams, based primarily at the Brit Oval in Kennington. Surrey play in the County Championship, the Twenty20 Cup and the Pro40 league; they've been County Champions an impressive 19 times.
What Surrey Cricket needed
Surrey County Cricket Club’s website had grown organically, with parts being added ad hoc over time: this had created an inflexible design, with the homepage being a particular problem. The club recognised this issue and set out to find a web agency able to build them a first class website (coinciding with the opening of the OCS stand in April 2005). Surrey again chose the OTHER media to refresh its website design in 2007, while also managing the large-scale project of integrating their external shop and PA feeds into the main site.
What the OTHER media did
We worked closely with Surrey Cricket to create a workable, future-proof information architecture, design and content management system which exactly matched their needs. The homepage was of central importance, with the page acting as a portal to all the major events at the club. The homepage design allowed for promotional and news spaces, signposting key events at relevant times. When we integrated the shop, cross promotion and cross referencing came to the fore, with products that would interest the public being placed on relevant article pages to drive traffic and increase revenue.
The results
The new Surrey CCC website has been well received, with unique visitor numbers growing consistently and peaking throughout the months of April, May, June and July this year. Live score feeds and the club’s innovative ‘Surrey TV’ have both proved popular, whilst the most viewed content on-site is ticketing and team information - good news for ticket sales.