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Updated Food App Dishes Up Dietary Advice for the Nation's Street Parties!

Posted on Fri, 1 Jun 2012 by Tim Wapshott

Press Release: June 1, 2012

As Britain gears up for an extended holiday weekend bingeing on Queen’s Jubilee celebrations at street parties the length and breadth of the country, home-grown foodie app Can I Eat It? will be helping to keep the nation’s stomachs royally in check.

Jubilee street party

The app is a boon for Brits whose food and drink allergies might otherwise threaten enjoyment of the four-day festivities. Do the cocktail sausages have too much salt? Does the quiche contain nuts? Is the Victoria sponge loaded in sugar? These answers and more are found in an instant with the ground-breaking barcode-scanning app.

CIEI - sausages

The timely update of the app - version 1.2 – has arrived just in time for the regal Bank Holiday revelry. It scans food and drink barcodes to indicate whether an item is okay to eat based on dietary, religious, ethical or nutritional preferences. The latest incarnation makes selecting ‘may contain’ options easier than ever, and resolves multiple barcode issues.
CIEI - quiche

Developed by the OTHER media, with respected independent food journalist Martin Isark, the £1.99 lifestyle app has already proved something of a hit with thrifty families. As Britain battles through austere times, these families are increasingly using the app to seek out best supermarket ‘own’ brand alternatives to more costly brand leaders.

Can I Eat It? has repeatedly garnered good reviews across a number of newspapers, magazines and food blogs since it first appeared last year. Earlier this year it was included in The Sunday Times’ coveted round-up of the best apps around.
CIEI - victoria sponge

The Sunday newspaper wrote: “Allergies, diet or religious beliefs can make shopping a label-checking chore. This barcode-scanning app speeds up the process by serving up essential information on ingredients. The database is fairly extensive when it comes to well-known brands and supermarkets, and you can set exacting criteria.”

George Crabb, MD of the OTHER media, explained: “Version 1.2 of the app is now available for download in the App Store – and it was ready just in time to be of service to a nation tumbling headlong into street party mania and some inevitable over-indulgence! The database is more comprehensive now and scanning food is easier and quicker than ever.”

Martin Isark added: “If you’re buying food for this weekend’s parties, the best advice is eat and drink less but buy better! With this app shoppers can make more informed choices. It now also makes navigating the supermarket wine maze as easy as picking up grapes from the fruit and veg counter, with tasting notes on more than 2,500 wines.”

And when the royal festivities are a thing of the past, along with the indigestion, the app can also help those wishing to diet to get back into that bikini just in time for the summer holiday!

Check out the app here Can I Eat It? App, or visit the app website here Can I Eat It? website

Based in Bermondsey, south London, digital agency the OTHER media specialises in quality web, mobile and app design. It developed the internationally-acclaimed iPad app Brian Cox’s Wonders of the Universe for Harper Collins. The app uses the revolutionary Glide Publisher platform developed in-house by the company to bring together text, video and 3D infographics in a seamless and graceful publishing experience.

The Daily Mail hailed the Wonders app to be “in a class of its own”, while the Guardian said it delivered “an experience that feels less like homework and more like having a story told to you. A really good story too”. The New York Times said “few apps match Wonders of the Universe” and even revered tech site Mashable declared that “the graphics and content make the experience well worth it.”