Sparkling new website design for Coutts London Jewellery Week 2009

Posted on Sun, 1 Feb 2009 by Andy Hooper

In this first phase of the Coutts London Jewellery Week project, our objective was to create a clean and eye-catching design, able to translate the excitement and glamour of the weeklong festival into visual form. We began the design process with a comprehensive information architecture scoping stage: profiling users, mapping their journeys, creating the sitemap for all phases and developing detailed wireframes.

Getting the information architecture and user experience right was a key goal for Jewellery Week organisers. Client-side Project Manager, Dawn Gay, explains: “With the potential for several hundred events during London Jewellery Week in June, it is absolutely essential to make it as easy as possible for users to find what they want, while also encouraging journeys to unexpected and interesting content.”

Alex Barnett, Project Manager at the OTHER media, continues “The London Jewellery Week website is interesting in that it has to fulfill the needs of a variety of audience segments including B2B, B2C and the press. Inside each category there are also further sub-groups, for example in the B2C category there are collectors, casual purchasers, tourists, interested visitors etc. The site structure and design has to immediately capture the attention of each user group, leading them on clear journeys to their required outcomes.”

This is a phased project with further functionality, navigation and content planned for the coming months. Phase one, which included the new design, IA and build of the content management system was delivered to deadline in just five weeks. Future phases will see the addition of an interactive calendar of events, blogs, videos, content management for traders and a number of mashups.

Dawn is delighted with the progress made in this first phase. “The site has been well received with lots of positive feedback both internally and externally. I'm also impressed by the level of creativity that the OTHER media sustained, given the very short timeline, and look forward to working with the team throughout 2009.”

You can visit the new website at www.londonjewelleryweek.co.uk.

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For media enquiries please contact Sally Smith at the OTHER media. Tel: 020 7089 5959 or email sally.smith@othermedia.com

Notes to editors:

• Now in its second year, Coutts London Jewellery Week brings together London’s top designers and new talent for a week-long celebration of jewellery. Events take place across the capital from 8-14 June 2009. Email press@londonjewelleryweek.co.uk or phone The Communication Group on 020 7630 1411 for further details.
• With 14 years of digital experience, the OTHER media brings together innovative design, technology and people. We’re committed to driving the online success of our clients.
• If you would like to discuss a website redesign please phone George Crabb on 020 7089 5959 or email george.crabb@othermedia.com