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Smashing Magazine showcase 'elegant' Paul Smith website

Posted on Thu, 27 Jan 2011 by Andy Hooper

Smashing Magazine has included the Paul Smith website in its showcase of "websites with elegant design solutions and innovative design techniques".

Smashing is the highly regarded digital design and development online magazine. Thanks for the great comments! We work incredibly hard with Paul Smith. It's fantastic to be rated with some other impressive digital work.

Here's what they had to say:

"The Paul Smith website has an elegant design that emphasizes the quality of the brand. There is something quite appealing about the simple navigation at the top, especially the logo and colored horizontal stripes. The main shop page has a bottom-top navigation (instead of the traditional drop-down) which is not quite intuitive at the first glance. What is striking is that each product page has plenty of high-quality product images which is unfortunately not that usual on e-commerce websites."