Designing a rich visual experience for Screen Dreams

Posted on Sun, 1 Jun 2008 by Sally Smith

Screen Dreams is BAFTA’s annual charity auction and dinner offering exclusive ‘money-can’t-buy’ experiences to guests. We were asked to design and build the Screen Dreams website, as part of our ongoing relationship with the Academy.

The creative look and feel was central to the Screen Dreams project, as the website had to showcase the amazing auction lots on offer. With BAFTA’s stock of images being of such an excellent quality, it seemed natural that photography should lead the design.

BAFTA’s photos have been utilised as full screen backdrops on each web page, creating drama and impact. The crystal-clear clarity of the images makes the site feel elegant, glossy and something really special. This was the effect that we wanted to achieve, given the uniqueness of the auction lots and the glamour of the Screen Dreams event.

Screen Dreams raises funds for two good causes: BAFTA and Medicinema. BAFTA’s charitable remit seeks to support, develop and promote the art forms of the moving image by implementing a UK-wide learning/educational strategy, establishing new partnerships and encouraging career starters. MediCinema installs state-of-the-art cinemas for patients, including those in beds and wheelchairs, in hospitals around the UK

We were very pleased to offer our web design skills and services to support these two great causes. The Screen Dreams Auction took place on 12 June 2008. You can still visit the site at www.bafta.org/screendreams

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For media enquiries please contact Sally Smith at the OTHER media. Tel: 020 7089 5959 or email sally.smith@othermedia.com

Notes to editors:

• The British Academy of Film and Television Arts supports, develops and promotes the art forms of the moving image, by identifying and rewarding excellence, inspiring practitioners and benefiting the public. www.bafta.org
• With 14 years of digital experience, the OTHER media brings together innovative design, technology and people. We’re committed to driving the online success of our clients.
• If you would like to discuss a redesign please phone us on 020 7089 5959 or email george.crabb@othermedia.com